Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
BUSINESS
2 comments:
How timely this post was. I was just reading Holly Becker's response on Formspring to someone who asked her if she ever felt overwhelmed by the competition--she said "No, because I'm not in one". I thought of this as a great way stay focused and maintain a positive attitude. Your post is a look at the other side of that coin--I think it's important to find a balance between staying at the forefront of your industry (whatever it may be) and maintaining a creative spirit.
I could not agree more with this post! This post could not have come at a more appropriate time. Thanks for the continued inspiration.
Post a Comment