First Wedding Business Marketing Study

Tuesday, March 23, 2010

Two Bright Lights and Engaging Concepts have teamed up to produce the first ever in depth wedding business marketing survey: "An Introspective into the Business Behind Saying 'I Do'". The results will be presented at Engage!10 in the Cayman Islands and after that only the participants in the survey will have access to the results.

I am such a strong advocate of basing your business and marketing efforts off of real data. Too many marketing plans are based on pure conjecture without any real objective research and this is a large reason why so many wedding businesses spend (and waste) money and time on strategies that do not work for them.

If you work in the wedding industry in some capacity (planner, photographer, stationer, caterer, calligrapher, blogger, publicist, industry consultant, big business, small business, part-time, full-time, etc), I'd encourage you to participate in this survey. It will take anywhere from 10-20 minutes depending on your pace and the more participants, the better the results.

As I mentioned, the results will be presented at Engage!10 and afterward will be made available to all of the participants, regardless of whether or not you attend the Engage conference. Non-participants will not have access to the results.

You can participate in the wedding marketing survey here.

If you have a blog that other wedding vendors read, I'd also encourage you to blog about this study as well. You can follow Two Bright Lights on Twitter here and you can follow both Rebecca and Kathryn from Engaging Concepts here and here.

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