How Social Media Can Help Offline RelationshipsWednesday, March 24, 2010
This past weekend I spoke at a fantastic conference that Lacy Branch and Lisa Zweifel produced for the Association of Bridal Consultants. Two of the other speakers for the event were Ali Phillips and Xochitl Gonzalez, two close industry friends of mine. Because we all live in separate states, we don't get to see each other as often as we'd like, so we were excited for the opportunity to all be in the same place at the same time.
Conversation with these ladies this weekend was easy and went far beyond small talk. We covered everything from business ideas to boyfriends and husbands to generational issues in marriage to religion and politics to stories about college and everything in between. One of the reasons conversation came so easily is because we "see" each other on Twitter every week. From keeping up online, we already knew the surfacey stuff and could get down to the deeper stuff far more quickly.
Social media is first and foremost about people, not about hawking your product or solely talking about your business. It also does not and cannot replace meeting face to face. It can, however, make that face time much more valuable.
If you use social media to engage in the community, the results will be far more beneficial for you.