Organic vs Rockstar GrowthWednesday, September 14, 2011
If you want 10,000 new Twitter followers overnight, there are services you can use to achieve that. If you want a group of people who are interested in what you have to say and trust the content you provide to be relevant to them, then that growth will come much more slowly.
"Organic growth" is a popular term in social media, and one that everyone professes to want. Unfortunately for those with an appetite for speed, organic growth is a slow process. Like any plant or substance that is grown, it also requires thoughtful cultivation.
Social media takes time and effort to work well and produce results that matter. If you have 10,000 Twitter followers and the majority tune you out via a filtering service like Tweetdeck, that number doesn't count for much. If you have 100 followers who are excited about what you have to say, then you have a much more powerful and influential share of voice online.
Don't let yourself be intimidated by companies who seem bigger or who seem to have grown at a faster rate than you have. Most of today's online "rockstars" will last for fifteen minutes. Create a plan that allows you to stand firm for much longer.
Originally published March 2010.