"Organic growth" is a popular term in social media, and one that everyone professes to want. Unfortunately for those with an appetite for speed, organic growth is a slow process. Like any plant or substance that is grown, it also requires thoughtful cultivation.
Social media takes time and effort to work well and produce results that matter. If you have 10,000 Twitter followers and the majority tune you out via a filtering service like Tweetdeck, that number doesn't count for much. If you have 100 followers who are excited about what you have to say, then you have a much more powerful and influential share of voice online.
Don't let yourself be intimidated by companies who seem bigger or who seem to have grown at a faster rate than you have. Most of today's online "rockstars" will last for fifteen minutes. Create a plan that allows you to stand firm for much longer.
Originally published March 2010.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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9 comments:
Liene, thanks for another great post. Authenticity is key! It does take a lot longer but pays off when you keep it real. Have a great day!
Mike Steelman
So true, thank you for always giving a honest perspective.
Regarding your own 'social media' - I'm always excited to hear what you have to say. Your posts are succinct, meaningful, well written, and often resonate with where I am in business decisions and growth. Thank you!
liene,
thank you for these words. you are so right about organic growth. as a wedding blogger, somewhat new to the scene, i have my frustrations about gaining followers and keeping them coming back. i always come to your blog for help/advice. so thank you.
- lydia
Thank you Lienne for your always wise posts. Very appreciated!
Such a great distinction! Thanks so much for sharing :)
Great post Liene. Thank you for always reminding us to keep it real.
what services to people use to get 10,000 twitter followers overnight?
Just re-read this post to give myself a little confidence boost - thanks for your wise words, Liene!
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