Understanding Your Advertising Options

Last year Saundra Hadley wrote two guest expert articles for Think Splendid on the topic of understanding advertising options. I'm reposting those links here since advertising can be a sticky area and one that is often misunderstood.

It's important to remember that while you should be measuring the return on investment (ROI) of each ad you place, that return will take time. You most likely won't see a return from advertising on a blog for just one month and you may not see a return from just one magazine ad. Having a strategy that includes a combination of placements and a longer time commitment may help you.

Here are Saundra's articles:

Understanding Your Advertising Options Part 1

Understanding Your Advertising Options Part 2

What have been your experiences with advertising?