I Don't Have Time for OpportunitiesMonday, April 26, 2010
The top two reasons I hear from companies on why they haven't started a blog are these:
1. I don't have time.
2. I'm not a good writer.
Both are excuses, plain and simple.
Saying that you don't have time to blog is the same as saying you don't have time for opportunities. Everyone has the same amount of time in a day, a week, a year. Finding time to blog will never happen; it is something you have to prioritize and make time for. Regardless of why you blog (to get clients, to build a platform for future book or television deals, for SEO, to protect your trademarks, etc), it is easier to be consistent when you include it in your workflow.
Everyone in business writes. If you can write well enough to send an email or a proposal, you can write well enough to blog. Plus, the more you write, the better you become at it, so blogging will actually help the way you approach other business correspondence.
Out of all the social media platforms available, blogging is the one that provides the most benefit in the long-run. The opportunities it can bring are countless, but those opportunities are only available to those who make the time to sit down and write.