Imaginary vs Real Competition

Many times people like to think they compete with certain companies and vice versa. Much of this is based on wishful or misplaced thinking, though, not on actual information.

Make it a point to ask your potential clients who else they are interviewing. You may be surprised (for better or worse) at the answers, but that feedback will help you know how you're perceived in the marketplace and can help you better position your brand moving forward.