The Hottest New Thing In Weddings

Tuesday, June 22, 2010

Every Summer, Glamour magazine and other fashion and lifestyle glossies announce that they've discovered the hottest new mascara.

It's been Maybelline Great Lash (black, non-waterproof) for the past 15 years.

Why do they repeat this info every single year? Two reasons:

1. They know their new readers are not ordering back issues of their magazines to see what they've missed.

2. They're reminding their loyal readers that they still have their best interest in mind and are looking out for new mascaras that may trump Maybelline. In the meantime, rest assured that the one you've been using, at their recommendation, is still the best.

For wedding blogs, you have a bride's attention for anywhere from 9-18 months (maybe longer as they detox from planning and decide to enter the industry). It's okay to repeat content you had previously posted a year or two ago because the brides reading your blog today are most likely not combing back through all of your site's archives. Since there are several aspects that stay consistent through all weddings no matter the year, that information will still be relevant to them. It may be boring and old news to you, but to a bride who has never planned a wedding before, your insight into how to make her big day better is hot, brand new information.

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