It's been Maybelline Great Lash (black, non-waterproof) for the past 15 years.
Why do they repeat this info every single year? Two reasons:
1. They know their new readers are not ordering back issues of their magazines to see what they've missed.
2. They're reminding their loyal readers that they still have their best interest in mind and are looking out for new mascaras that may trump Maybelline. In the meantime, rest assured that the one you've been using, at their recommendation, is still the best.
For wedding blogs, you have a bride's attention for anywhere from 9-18 months (maybe longer as they detox from planning and decide to enter the industry). It's okay to repeat content you had previously posted a year or two ago because the brides reading your blog today are most likely not combing back through all of your site's archives. Since there are several aspects that stay consistent through all weddings no matter the year, that information will still be relevant to them. It may be boring and old news to you, but to a bride who has never planned a wedding before, your insight into how to make her big day better is hot, brand new information.
Welcome to 
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
BUSINESS
3 comments:
hi liene! a great industry reference/example that bloggers can apply to weddings... but just curious- what are your thoughts on wedding magazines that are essentially the exact same content/advertisements/real weddings, releasing year after year (or season after season)? i understand that it's probably going to sell to a whole new crop of brides, but at the same time, i feel like it's kind of an easy way out- they're not really working on refreshing/innovating/producing content, you know? just curious! i've heard tons about you from rosalind & siri over at TBL and love your blog/tweets :)
So true. There are tips and suggestions that seem timeless and is worth repeating periodically for those new readers.
Like the idea of repeating information with updates for the current market. But that has to be the worst mascara I've ever tried. Seriously. I'm rendered mute every time I read that because I can't figure out why anyone would use it.
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