In 2007, 68% of Internet users clicked on online ads. By 2009 that number had dropped to 16%.
While it may seem that online ads no longer work, that's not entirely the case. 34% of people surveyed also said that they looked up a brand after seeing an online ad for them and 20% discussed a brand on a social networking site after seeing that company's ad online.
Even though the number of clicks an ad generates has decreased significantly, online advertising can still be effective if you are active elsewhere in social media.
Ubiquity is the new black. If someone sees your ad on a wedding blog or website and doesn't click on it, but it leads them to search your company on Google instead, what will they find? Just your website or a wealth of sources talking about you? If your entire social marketing strategy consists of having your own website and advertising on other websites, your return on investment will be very low.
To see better results, participate online. Use social media to generate free publicity for your wedding business. Dominate the first page (or better yet - the first few pages) of Google results. Be everywhere.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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