A bonus: both bit.ly and su.pr allow you to track clickthroughs, so you can measure how far your message is spreading.
Friday, June 4, 2010
Quick Tip for Getting More Retweets
There are several free services you can use to shorten a link to make it fit on Twitter. Statistically though, Tweets that use tinyurl.com to save space are retweeted much less than tweets that use bit.ly or su.pr. Using the last two to shorten your links will increase the likelihood of being retweeted.
A bonus: both bit.ly and su.pr allow you to track clickthroughs, so you can measure how far your message is spreading.
A bonus: both bit.ly and su.pr allow you to track clickthroughs, so you can measure how far your message is spreading.
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3 comments:
Huh. I never knew that, fabulous post! I'll be certain to use them instead.
Why on earth would that matter? Is it an anti-tinyurl bias or do the other two have a staff of thousands retweetign for them?
Andree - The tiny url links are still longer and make it more difficult to retweet without having to edit the original tweet. Also, from a marketing psychology perspective, the combination of words and letters and how it looks make the other two much more enticing to be clicked on. In the end marketing always comes down to psychology and to be effective we have to pay attention to how people act, even on things that don't seem like they should matter - like retweet link types.
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