How to Create Websites and Blogs That WorkTuesday, July 13, 2010
If you are selling anything (including your stellar personality) through your website or blog, Eye Tracking Web Usability by Jakob Nielsen and Kara Pernice is a must read.
This book is one of the best I've come across on explaining how people interact with websites from a psychological to a physical level and covers the largest eye tracking study in history. It explains what people look at first when visiting a site, where they click, what captures their attention and so on and so forth.
I'd be remiss if I didn't warn you that this book reads like a textbook and can be incredibly dry. However, the data and case studies inside are so hugely valuable that it's worth it. If you don't want to read it, make sure your web designer does.
It's available in Kindle format, but I recommend getting this one in print because of the color heat maps and infographics throughout. The varying shades of grey on a Kindle just won't have the same impact.
You can purchase Eye Tracking Web Usability here.