Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
BUSINESS
5 comments:
Quote: ..."we have to stop lying to each other, and ourselves, about what constitutes excellence."
BRAVO! BRAVO! BRAVO!
Thank you. Thank you. Thank you.
wow. Short, sweet & to the point. MISS YOU, Liene!
Nate and I just talked about this in the car yesterday and about the changes we're making in the next month. It's refreshing. Thanks for always being a voice for the better! Hope to see you in NYC in August. :)
I agree, but what do you mean
Let's start with improving relationships between creative partners. Inspired by MGM's King Dahl, I am getting rid of the word vendor in my vocabulary. The wedding professionals I know are far more creative than a machine that dispatches stale candy bars, and that is what the word vendor makes me think of. I'd like to see creative partners in the wedding industry really treating each other with respect. We can all start by choosing carefully the words that come out of mouths in a variety of situations. A simple change, like using "creative partner" to replace "vendor" has the power to act as a catalyst for seeing people differently. When we see them differently, we treat them differently. Be your best and expect the same from others. You'll be surprised at how people rise to meet your expectations.
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