Essentially, Pixazza allows a blogger to insert a line of javascript (aka blog code, for you non-tech people) that will enable readers to roll over any photo and see where they can purchase the items in it. Here's a screengrab of how it works from their site, once a person rolls over the site, the dots with featured items pop up as well as a list of where they can be bought:
The revenue from the sales is then shared between the blog publisher and Pixazza, in the same way that text and banner affiliate ads already work.
This solves quite a bit of the issues that many retailers face with blogs using images from their website without linking to them or giving them credit. So now, if someone uses a photo from Nordstrom's site of a budget-friendly wedding dress, the ability to purchase the dress is built right into the photo.
The potential for this in the wedding and event industry is limitless. I don't know where the company is taking it, but imagine what this could mean if you could not only tag the items sold in the image but also your own services. Then, if a bride saw an image somewhere that she loved, she could purchase not only the shoes featured in it, but also book you for her wedding.
Pixazza is off to a good start, being backed by Google Ventures and recently raising $12 million in series B funding, which combined with their series A funding, brings them to about $20 million total. It will certainly be interesting to see what this does for the future of blogging, especially as more bloggers are trying to turn it from a hobby into a profession.
You can learn more about Pixazza here. How would you use this service for your business?
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5 comments:
I read all my blogs through RSS, and I do this to exactly avoid all the advertisements, music, and other *stuff* that people cram into them.
For me, it is all about content.
FWIW, the only time I visit a blog is when I want to leave a comment and then I spend as little time as possible on the site.
Wow. I can completely see how this could be amazing for wedding bloggers if it was tweaked. Particularly if there was a way to note each vendor attached to a photo. Let's say for instance a great room shot where the florist, linen company, rental company, cake baker, and designer could all be "dotted"
Is this what Perez Hilton is using?
Awesome information Liene! Thank you for sharing this news. I really appreciate your blog, one because you keep your writing so short and sweet without risking loss of content and meaning; two- because you're so on top of the trends! Greatly appreciate Think Splendid.
It sounds great. I am thinking of signing up but my concern is the amount or variety of items that can be offered to a bride. It says on the FAQ that they apparel, furnishing and such. Good to know either way. Thanks
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