I was once on a flight into Maui and there was some trouble landing because of the wind. The plane would descend and then go back up after the pilot decided that it still wasn't the right time to land. This up/down scenario repeated several times for over an hour.
As you can imagine, many people on the plane were panicking, white knuckles gripping the armrests. Around the fourth or fifth time the plane did its rollercoaster routine, a five year old voice rang out, "wheeeeee."
The entire mood on the plane changed. While the circumstances didn't change, the way people viewed it did. How do you view your business? With fear or a sense of adventure?
Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
BUSINESS
1 comments:
Liene,
I love this! Mr. Moore taught me to do that too when things just get crazy..put your hands up in the air (roller-coaster style)and just say "wheeeeee".
Buckle up, try not to fall out of the car and ENJOY THE RIDE!!
Great way to begin the weekend.
Have a happy and safe 4th in NYC:)
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