Splendid Insight: Interest in do-it-yourself (DIY) weddings has increased 126% since 2007.
© 2010 Splendid Insights
Saturday, July 24, 2010
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Welcome to Think Splendid®, the blog of Splendid Communications, a consulting firm that specializes in market development and strategy for the $161 billion wedding industry. My name is Liene (pronounced Lynne) and, among other things, I'm an author and an expert on the consumer behavior of engaged couples, affluents and millennials. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?"; it doesn't get asked enough.
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2 comments:
Would love to use that statistic in a report, any chance you can post a source for it? Thanks in advance!! =)
Hi Kelly, all statistics shared in the Splendid Insights features are from proprietary research of Splendid Communications. If quoted, Splendid Insights should be cited. Thanks!
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