Amateurs Add, Professionals EditFriday, October 18, 2013
Some would argue that creativity is best when there are no constraints and the artist or business is free to do whatever they like. I disagree; constraints are what make creativity valuable.
It's easy to be creative if your client has a multi-million dollar budget. It's much less so if that budget is only a few hundred dollars. A professional can hone their creativity and deliver something beautiful regardless of the financial constraints.
Amateurs add, professionals edit. The best magazines have fewer pages, not more. The best blogs are the ones that curate their content and don't settle for information (or inspiration) overload. The best photographers are the ones who can capture myriad emotions in a single image. The best designers are the ones who keep deleting ideas until the product is so simple that you think you could have created it yourself.
Constraints and editing require clarity of thought and vision. They require someone to truly know their craft. These things make a business more valuable, not less.
Originally published November 2010