It's easy to be creative if your client has a multi-million dollar budget. It's much less so if that budget is only a few hundred dollars. A professional can hone their creativity and deliver something beautiful regardless of the financial constraints.
Amateurs add, professionals edit. The best magazines have fewer pages, not more. The best blogs are the ones that curate their content and don't settle for information (or inspiration) overload. The best photographers are the ones who can capture myriad emotions in a single image. The best designers are the ones who keep deleting ideas until the product is so simple that you think you could have created it yourself.
Constraints and editing require clarity of thought and vision. They require someone to truly know their craft. These things make a business more valuable, not less.
Originally published November 2010
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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6 comments:
Amateurs add, professionals edit. Perfect. My new mantra. Thanks!!
Could not ring truer.
This notion is spot on and perfectly stated!! "The best designers are the ones who keep deleting ideas until the product is so simple that you think you could have created it yourself."... I LOVE this statement. A great reminder to k.i.s.s.
Thanks for sharing your insight =).
Nice.
Great article!
I've been saying this for years! Great photographers can (and should) shoot 400-600 shots at a full wedding and edit that down to 60-80 key moments that show the range of emotion and the details needed. Most "amateurs" to use your term, come home with 3000 or more photographs. Like in any fiend, professionalism and experience wins in the long run.
Andreas
andreasphoto.ca
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