Friday, October 18, 2013

Amateurs Add, Professionals Edit

Some would argue that creativity is best when there are no constraints and the artist or business is free to do whatever they like. I disagree; constraints are what make creativity valuable.

It's easy to be creative if your client has a multi-million dollar budget. It's much less so if that budget is only a few hundred dollars. A professional can hone their creativity and deliver something beautiful regardless of the financial constraints.

Amateurs add, professionals edit. The best magazines have fewer pages, not more. The best blogs are the ones that curate their content and don't settle for information (or inspiration) overload. The best photographers are the ones who can capture myriad emotions in a single image. The best designers are the ones who keep deleting ideas until the product is so simple that you think you could have created it yourself.

Constraints and editing require clarity of thought and vision. They require someone to truly know their craft. These things make a business more valuable, not less.


Originally published November 2010

6 comments:

Alison Ellis said...

Amateurs add, professionals edit. Perfect. My new mantra. Thanks!!

Jenn said...

Could not ring truer.

kimberly bee said...

This notion is spot on and perfectly stated!! "The best designers are the ones who keep deleting ideas until the product is so simple that you think you could have created it yourself."... I LOVE this statement. A great reminder to k.i.s.s.
Thanks for sharing your insight =).

kelly said...

Nice.

Mike Coombs said...

Great article!

andreasphoto.ca said...

I've been saying this for years! Great photographers can (and should) shoot 400-600 shots at a full wedding and edit that down to 60-80 key moments that show the range of emotion and the details needed. Most "amateurs" to use your term, come home with 3000 or more photographs. Like in any fiend, professionalism and experience wins in the long run.

Andreas
andreasphoto.ca