We often do this in the wedding industry too, and it's a disservice to engaged couples. Because what we do is second nature to us, we assume that everyone else knows the parts that we leave unspoken. Since this is the first and only wedding many couples are planning, they don't know all the details we assume they do. They don't know which side the mother or father of the bride stands on during a processional, which side of a tux the boutonniere goes on, how long photos take after a wedding before they're ready, or that venue linens rarely, if ever, touch the floor and that to do so requires an upgrade.
When it comes to websites and blogs, the same holds true. This may be the first creative purchase they've ever made, and they don't know that "journal" means blog and they click on to the next site because they can't quickly tell how they can further research or interact with you. They also may not know that RSS means subscribe, so if you're able, edit the button's text so that it is more user friendly (these buttons should also be near the top of the page).
Creating a great experience for your clients means putting yourself in the shoes of someone who has never before done what you do every day and making it easy for them to follow along.
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3 comments:
Well said. I discovered that clients were more apt to listen to what I had to say if I took the time to give a simple & concise explanation for why I do, what I do.
It conveys that they aren't just paying me for what I do, but more so for what I know.
This is great advice! I feel you on cookbooks. When I first started cooking, I had to call my Mom every five minutes for an explanation. Put a patient cook on speed dial and don't give up!
Great post. Our clients do need to understand why we do things the way we do! On the cooking tip: check out Moosewood Cookbook Cooks at Home. SOOOO simple, great recipes and lots of tips on how-to be a good cook.
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