The Must-Have Goal

Monday, January 03, 2011

It's the beginning of the new year and everyone is making lists of goals, intentions, aspirations and all the things they'd like to accomplish in 2011. Whatever your goals for this coming year, I'd encourage you to add reading to that list. It seems like a no-brainer, but it's the one thing that is sure to give you a competitive advantage and it's also the one thing that is first tossed to the bottom of the to-do pile.

Whether it's a non-fiction business book where you learn more about a specific skillset or concept, or a well-written fiction book that sparks your creativity, reading gives you a competitive advantage because it changes the way you think about and view the world.

I once heard an entrepreneur say that she wanted to read three business books over a span of three years. Her competitors have nothing to worry about. Do yours?

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