Building Brand Loyalty Through Twitter ListsFriday, March 25, 2011
Have you ever looked up a company on Twitter only to realize they have several different accounts representing different people who tweet for them? If your company falls into this category, create a public Twitter list that includes the Twitter profiles of the different accounts for your brand. Have this list featured on each Twitter account for your company. This will help others connect with their favorite people representing your brand on Twitter in a quick and non-frustrating way.
This MSLO twitter list is a great example, as it lists the different accounts that people can choose to follow for the Martha Stewart brand.