Social Media Guidelines: Content Logistics

Wednesday, March 30, 2011

Yesterday, we covered how to develop guidelines for online content, but today I want to talk about the logistics behind the content. Some questions to consider as you write this section for your social media guidelines:

1. How often and at what times will you update your different social media platforms? Is there a main editor or is each writer responsible for editing their own content? Does everyone post their own updates or does it get sent to one person who posts everything?

2. How will you link to others? Should all links be set to open in a new window? How will you differentiate between your original content and quotes from others? With bold typeface? Italics? Another format? How will you link to other sites on platforms like Twitter (here's some insight on which link formats work best for spreading ideas)?

3. This section should also include size standards for photos so that they're consistent (ex: all blog photos should be a minimum of 600px across, etc) as well as time length standards for videos (ex: all videos uploaded to YouTube and Vimeo should be less than 5 minutes in length, etc). It should also include editorial standards for blog posts (ex: 400-500 words max, each post must include one photo but no more than five, etc).

4. Will "text speak" (U, R, 2, gr8) be allowed? (PLEASE just say no to text speak. You’re not stupid, don’t lose sales by branding your company as such.) What about other grammatical aspects of your content? Will multiple punctuation marks be permissible (!!!!! or ?!?!?!), is it okay to use these curly brackets { } instead of parentheses ( ) or should everything be cohesive and grammatically correct? Here is a post from the Think Splendid archives with grammar guidelines for wedding blog writers.

This section of your social media guidelines will help ensure that the content you produce is published professionally each and every time.

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