Why the Royal Wedding Matters :: Part 3Monday, April 25, 2011
The trends that affect emotional ties are the ones that will have the most enduring impact on the business side of weddings.
Last week I mentioned that Kate Middleton and Prince William insisted that their wedding be accessible via social media, including YouTube. The wedding will air live on YouTube as well as traditional television. Streaming a live feed of the ceremony for friends and family who couldn't attend a wedding in person isn't a new idea, but it is one that will see a definite increase in popularity after Kate and Wills tie the knot this Friday. With the general public exposed to the idea, more couples will start asking for it.
If you're a wedding planner, you can prepare for this trend by familiarizing yourself with all the logistics that go into streaming a live ceremony feed. Will it need to change how you do your timelines or stage the bridal party for the processional? If you're a cinematographer, it would be smart to include this in your wedding services or as an add-on sale before couples even ask for it. At the early stages of its popularity, a couple will opt for the company that they perceive to be more skilled at handling this aspect of their wedding videography rather than someone who says "oh yeah, I can figure that out if you really want it."
Trends with the Royal Wedding aren't just about the wedding dress and choice of flowers. While these will be popular and much talked about, the trends that affect family and emotional ties are the ones that will have the most enduring impact on the business side of weddings.