Just like every bridal professional has a few wedding trends they'd like to see die, there are a few catchphrases that businesses throw around that I'd like to see put to rest:
Fake it 'Til You Make It
Be real instead. Authenticity sells and builds trust much more than someone pretending to be something or someone they are not.
Time is Money
Time is time. Your time may be worth money, but not every decision with your time should relate to money. Sometimes you just need to be the friend who sits in the hospital waiting room or makes time for a phone call when a friend is going through a hard divorce. Being present for the people you care about is priceless, and sometimes requires a little bit of sacrifice.
That's Just the Way It Is
This one is typically used as an excuse to not step outside of one's comfort zone: "That's just the Seattle wedding market. We can't do that here." Many great ideas stay in the idea stage because of this type of small thinking.
Everything Happens for a Reason
Yes, and sometimes that reason is because of poor and/or mean-spirited choices. Don't absolve yourself of responsibility or action by using this saying as a convenient out.
I Can Sleep When I'm Dead
If you don't sleep, you'll have the chance to prove this sooner rather than later. People get more done in less time when they get enough sleep.
Karma's a B*tch
She only is if you are. She can also be quite lovely if you let her.
What phrases would you like to see die?