It’s difficult for some people to talk about themselves in a positive way. It sounds prideful. It sounds narcissistic. To some, it even feels morally wrong. Yet, in business you have to claim your accomplishments. You have to put yourself out there. After all, if you don’t believe you’re good at what you do, you shouldn’t be charging for it in the first place.
In my opinion, the fine line between confidence and ego falls in different places for each person. If you want your business to succeed, it’s important to find that line. True humility doesn’t hide its gifts.
Originally published July 2011