Be a thermostat, not a thermometer. A thermostat shapes the climate of opinion; a thermometer just reflects it. -- Cornel West
Saturday, July 23, 2011
Matters of Opinion
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Welcome to Think Splendid®, the blog of Splendid Communications, a consulting firm that specializes in market development and strategy for the $161 billion wedding industry. My name is Liene (pronounced Lynne) and, among other things, I'm an author and an expert on the consumer behavior of engaged couples, affluents and millennials. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?"; it doesn't get asked enough.
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