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Wedding Marketing and Development for the Bridal Industry - Think Splendid®

Sunday, July 31, 2011

Splendid Sundays Volume 66

A handful of splendid finds from around the worldwide web:

*"Just because it's free doesn't mean it's a good idea (or a bad one). It means you should think hard about how everyone benefits (including you)."

*The owners of a bridal salon in Arizona were arrested for human trafficking.

*The pros and cons of online pseudonymity.

*Copyright protection: does it help or harm the bridal fashion industry?

Splendid Reruns: Thoughts on Leadership

Posted by Liene Stevens on Sunday, July 31, 2011
Categories Social Media Ethics + Legal Issues, Splendid Sunday, Wedding Business Development, Wedding Business Management

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wedding marketing

wedding business blogWelcome to Think Splendid®, the blog of Splendid Communications, a consulting firm that specializes in market development and strategy for the $161 billion wedding industry. My name is Liene (pronounced Lynne) and, among other things, I'm an author and an expert on the consumer behavior of engaged couples, affluents and millennials. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?"; it doesn't get asked enough.

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