On Measuring SuccessTuesday, September 06, 2011
At some point in their careers, wedding professionals have to decide if they want their target market to be the masses or a select group from the masses. A few people choose the masses and have success with it. Most people find success in working for just a select group ("niches are riches" and so forth).
Problems arise when people try to compare the two as if their success metrics were created equal. The masses and a select group are apples to oranges. If you want to reach everyone, that’s fine, but if you’re only trying to reach a certain segment of everyone, don’t try to compare your success to the companies targeting a different or larger crowd. It's an inaccurate measure and you'll only be left frustrated.