It’s really hard to stick with your bigger vision when it seems like everyone rewards the mediocrity that’s so popular. And so, little by little, we make compromises in order to chase the numbers and perks of popularity rather than the rewards that come with producing something of excellence.
Produce excellence regardless of whether or not the masses can tell it apart from everything else. Your audience can tell a difference and by sticking to your vision of what your art and work should look like, you'll stand out. It may be the more difficult road, but it is the better road.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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