On the Future of the Wedding Industry

Tuesday, November 29, 2011

If you couldn't tell, the Splendid Marketing in 30 Days series has evolved (devolved?) into Splendid Marketing in 30ish Days. It will be returning soon, I pinky swear. In the meantime, I wanted to talk about something that's been on my mind over the past year and coming up in conversations more frequently in recent months.

There's a new company just in time for the holiday season: MinuteFrame. For $20, including shipping, you can upload a high-res photo and they'll print it, frame it in either a black or dark brown wood frame and mail it to the recipient of your choice. I'm selfishly hoping they add white wooden frames soon because my sister decorates her home with white frames and it would make my gifting much easier.

This is why I love the Internet. It fosters creativity if you let it. Someone took a time-consuming, annoying task -- sending display-worthy photos -- and created a ridiculously simple solution for it using tools that almost everyone has access to.

This, by the way, is the future of the wedding industry. Not photo frames, of course, but taking time-consuming, annoying tasks and creating simple solutions. More broadly, yet more importantly, the future of the bridal industry will reside in taking things that are said to be creativity killers and using them to foster creativity instead.

I'm fortunate to have consulted with some smart people creating new things for the wedding industry. I've promised not to share the details until they're ready for the spotlight, and I won't, but I will say that the future of weddings is bright. For every person who says that the Internet is killing the wedding industry, there is another person who isn't jaded enough to know better using it to create something amazing for the brides and grooms who haven't even met each other yet.

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