The Appeal of Pinterest

Thursday, December 08, 2011

Something to think about: Pinterest, an image-driven social media site, is less than two years old, yet has managed to build a large, active audience of people that span all generations. More importantly, its active audience are people who are not typically early adopters -- and Pinterest is at an age where they should still be dominated by early adopters. No other social media site reached mass appeal this quickly.

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