Marketing Words to Avoid

Wednesday, February 01, 2012

Here are some words that are commonly used in marketing but are proven to increase distrust and skepticism in potential clients, resulting in fewer sales: innovative, amazing, ultimate, premiere, solutions, turnkey, unbeatable, unique, revolutionary, synergy, proactive, outside the box, integrated.

If you feel like you're overselling when you're writing your marketing copy, you probably are. Own your success and expertise, don't overstate it.

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