After the event, the younger author approached the older one, stuck out her hand in introduction and asked, "do you remember me?"
The older author confessed that she did not.
The younger author replied, "You were my writing professor in college. In fact, I had no idea what I wanted to do with my life until I took your class. You were the one who inspired me to pursue a career as an author. Thank you so much -- I feel alive when I write, I love my life, and I owe that to you."
The older author was taken aback and, of course, immediately felt guilty about nursing any animosity towards the younger writer. This person she had felt jealous towards only a few moments before was crediting her for her success.
Working to leave the industry better than you found it will almost always come back to benefit you. Generosity is the backbone of social media. If you can't be generous in your content, you will never "get" social media and you will always be frustrated that it isn't working as well for you as it is for other people. Raising the bar creates more room underneath.
Originally published February 2012
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 




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