Saturday, March 31, 2012
Today I'm thrilled to introduce the newest brand under The Splendid Collective, Splendid Insights! Splendid Insights provides market research for the wedding and newlywed lifestyle industries.
When I was writing my book, I ended up doing quite a bit of my own market research because of the limitations of what was available. I decided recently to add to the research I had previously done with some global surveys.
Many of the companies that conduct market research for the wedding and newlywed industries have a financial interest in the types of replies participants provide. Because of this, they only release data to the public that is favorable to their own company's interests. This is totally fine -- after all, they're the ones paying for their own studies, so they can release or withhold whatever info they see fit. However, for my purposes, I needed an unbiased source that asked the questions I needed answers to.
I decided that if I needed this info, it could probably help other businesses as well. I am big on creating smart, fact-based strategies and our research allows you to do just that. Splendid Insights covers three core areas of the engaged and newlywed consumer groups: weddings, home lifestyle, and travel lifestyle. Right now, the surveys and reports are in English, and they'll soon be available in four other languages: Spanish, Portuguese, French and Arabic.
I'll be blogging about some of the insights here on Think Splendid (I'm not crazy enough nor do I have the time to start an entirely new blog) and I'll be sharing a daily stat or insight on Twitter.
Thank you to everyone who helped spread the word about our wedding and honeymoon surveys so far! If you shared one of the surveys with your fans, please send an email to firstname.lastname@example.org with "Splendid Wedding Survey" or "Splendid Honeymoon Survey" in the subject line so that we can ensure you're on the list to receive the full general reports for each when they're released.
Special thanks to Kelly Ashworth and Christian Oth for lending their talents to the site! They're true pros through and through, so be sure to check them out!