Cynical people operate with a doom and gloom energy, an outlook that shuts down ideas before they can even start.
Skeptics are critical thinkers. They look beyond the surface and dig deeper.
Skeptical optimists believe that there's always a light at the end of the tunnel and that people can change and have the capacity to do good far beyond what we could ever imagine. They're also aware that asking "why?" isn't negative, but rather a necessary question to gain more clarity and achieve better results.
Skeptical optimists see the glass as half full but never get tired of brainstorming ways to fill it all the way up so that more people can enjoy what's inside.
Originally published March 2012
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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