Wedding Market Survey 2012

Monday, March 19, 2012

Wedding Market Survey 2012

I'm currently conducting a global survey of recently married and engaged couples and I need your help! Because my company is primarily business-to-business, I need you to share about this survey through your blog, Twitter, Facebook page, Pinterest, email, etc so that real brides and grooms can fill it out.

The full general report will be shared free of charge with everyone who helps promote the survey.

As you know, Splendid Communications has no financial bias hinging on the results of this survey. It makes zero difference to my company whether or not a couple uses magazines over blogs (or vice versa) when planning their wedding, or whether or not they identify more as modern or vintage. However, learning how couples make specific decisions does matter to me, regardless of what those decisions are. These insights can also help every business make better decisions in regards to their own marketing and strategy, improve customer service, and provide services and products that meet actual client needs.

Because the results will come from a wide audience engaging with a variety of websites and companies, the results won't be skewed towards one specific company, type of company, or type of couple. This will give a more accurate look at how today's couples plan their weddings.

The survey is open to anyone who got married 2007 and later or who is currently planning on tying the knot. It's also a global survey, so brides or grooms in any country are welcome to participate. All answers are anonymous and the entire thing should take about five minutes to complete.

If you'd like to share this survey with your network, here's a link to the survey: and a link to download an image in various sizes to use on in blog posts, on Pinterest, etc.

This is important: If you share this survey (including repins and retweets), please send an email to with "Splendid Wedding Survey" in the subject line. I can't guarantee that I will see every retweet and post about the survey, so the email will ensure that you're on the list to receive the full general report at no charge when it is released.

Thank you!

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