What You See is What You GetFriday, October 12, 2012
I'm always amazed at how Beka Rendell and Kimberly Fink of Styled Creative see things. They can walk into any dilapidated venue and see it transformed into something magical. They can take a piece of what the rest of the world would consider garbage and turn it into art. They can take a handful of seemingly disconnected items and combine them into what becomes the next must-have trend (their hanging ribbon escort card "table" -- once published in Martha Stewart Weddings -- is now recreated at weddings every weekend by planners across the United States).
This industry is full of people with this kind of talent: Todd Fiscus, Marcy Blum, Calder Clark, and Preston Bailey to name just a few.
All of these people can look past the dirt and stains and see a beautiful end result. They can see the cohesion that the bigger picture provides and are able to see where things fit in the grand scheme of things. This skill transcends events and design.
We see what we look for. If you look for cynicism, you'll find a cold, hard, gloomy world where everyone is completely focused on themselves. If you look for the silver lining, you'll find a world of joy, creativity, generosity and simple pleasures.
This isn't to say that looking for the good erases the bad. Far from it. Looking for the good simply allows the bad to be viewed in the appropriate context: as a part, not the whole, and often as something that can be restored or given a second chance.
Originally published March 2012