3 Business Books You Should Read (Or Read Again)Saturday, June 30, 2012
I read an average of about 2-3 books per week. Because of this, I get asked quite a bit for business book recommendations, and of all of the ones I have read (some great, some meh, some a waste of time), here are three that I always come back to:
The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
Learn how to run your business without it running you. Fair warning: the writing style in this book leaves a lot to be desired and is the reason most give up on it. Read it anyway, it is that important. I can tell just by listening to a business owner for ten minutes whether or not they've read this book and implemented its methods. It won't solve all your problems, but it will give you the foundation necessary to work on the real issues of your business, not the ones that take up your time when they don't need to.
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
Probably the only social media related book currently on the market that's worth reading. No ego, no fluff, and none of the BS metrics that are so popular right now. This book has real math and real business sense. If you want to learn how social media can actually increase revenue and sales for your company, this is the book to read.
In the Name of Jesus: Reflections on Christian Leadership by Henri Nouwen
Don't let the name of this book trip you up. While obviously written from a religious perspective, the lessons on leadership in this book are not to be missed: grow a spine, listen well, give credit where it is due, etc, etc, etc. Regardless of your own personal beliefs, this short book is packed full of surefire ways to improve your role as a boss and a leader. Leadership is a topic I've studied extensively over the years, and this book is hands down one of the best out of hundreds I've read on the subject and one I re-read every year.
Which business books are your go-to favorites?