Speaking at WIPA in Napa on August 7th

Tuesday, June 26, 2012

I'll be speaking at the WIPA (Wedding Industry Professionals Association) meeting in Napa, California on August 7th, so if you've been looking for an excuse to visit wine country, here's the perfect opportunity. The event is being held at the Annadel Winery (a winery! another bonus) and you'll have the chance to meet and catch up with other like-minded wedding professionals.

Here's the title of my talk and the official blurb for it:

Generation We Do: How the Millennials Plan Their Weddings

It's not all in your head: engaged couples today are very different than the ones you worked with just five years ago. Social behavior expert Liene Stevens unveils the mindset of the millennial generation -- now the majority wedding consumer -- and how you can tap into it in order to remain at the top of your game in an industry that is evolving, not dissolving.

This is an all new talk and one that I haven't given before. You can learn more about WIPA, their educational programs, as well as sign up to attend here. You don't have to be a member of WIPA to attend, but members do receive preferential pricing.

Hope to see you there!


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