No one is a mind reader, but getting better at anticipating questions and unspoken expectations is a sure fire way to increase positive word of mouth for your brand.
People don't know what they don't know. If you choose to be a slave to the literal, to only that which is spelled out, your competition wins. If you can answer a client's unspoken questions before they're asked, you win.
Originally published August 2012
On Getting What You Want