From 30,000 feet, creating looks like art. From ground level, it’s a to-do list. -- Ben Arment
Your competitive edge comes when you keep doing the work others have given up on. Doing the work can be tedious and unglamorous, which is why most people throw in the towel too soon.
Your to-do list puts the foundation under your dreams. Let others have their "I'm too busy" and the "I can't" and the "Who has the time to..." avoidance mantras. Keep doing the work.
The Popularity of Mediocrity
Lessons Learned
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 




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