Yesterday's events are overwhelming to say the least. If you'd like to help, here are two practical ways you can do so:
Give money. You can donate to the Red Cross disaster relief efforts at their website, by calling 1-800-RED-CROSS or by texting REDCROSS to 90999, which will automatically donate $10 by adding it to your cell phone bill.
Give blood. You can find a location near you to schedule an appointment to donate blood via United Blood Services or via the American Red Cross. Right now the Red Cross is reporting that blood donations are several thousand units short of what is needed.
And please don't use this crisis as a marketing gimmick. It's gross.