Give money. You can donate to the Red Cross disaster relief efforts at their website, by calling 1-800-RED-CROSS or by texting REDCROSS to 90999, which will automatically donate $10 by adding it to your cell phone bill.
Give blood. You can find a location near you to schedule an appointment to donate blood via United Blood Services or via the American Red Cross. Right now the Red Cross is reporting that blood donations are several thousand units short of what is needed.
And please don't use this crisis as a marketing gimmick. It's gross.
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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