On Having Loyal Fans

Tuesday, October 02, 2012

A friend of mine recently bought a Kindle Fire. It is pretty much all she has been talking about. My first thought was, "why on earth would you buy a Kindle Fire when you could have purchased the far superior iPad instead?"

In reality though, when it comes down to the technology and functionality, is the iPad truly superior? It really doesn't matter to me, I am an Apple fan and am loyal to their brand. My friend is not.

Your brand will not be for everyone and that's okay, because the people who love you will LOVE you.


PREVIOUSLY:
Stop Watering the Weeds
On Measuring Success

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