Discipline is remembering what you want. -- David Campbell
We eat this, not that and learn how to exercise because we remember that what we want is to feel and look good.
We say no to certain types of projects and clients because we remember what it is we want to have more room to say yes to.
We create office hours and personal boundaries surrounding our businesses because we remember that we want to have more focused time with family.
We schedule in time for reading because we remember that what we want is new ways of thinking and that will only come by exposure to varied and new ideas.
We schedule in time for marketing tasks because we remember that their benefits accumulate over time and that it's best not to wait until the well is dry to start looking for new life-giving sources.
Discipline isn't a dirty word nor an impossible feat. It is making choices, day by day, hour by hour, that keep in mind what we really wanted in the first place.
Learning To Trust Yourself
On Assuming the Worst
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 




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