Southern Wedding Statistics and Offbeat/Indie Wedding Insights Now Available!Tuesday, October 23, 2012
Two new wedding market reports from Splendid Insights are now available!
First up is the Offbeat/Indie Wedding Market Report, which represents the segment of the global wedding market that described their weddings as "Offbeat" or "Indie." This is an oft-overlooked but powerful segment of the industry - accounting for 1 in 5 weddings. It's as large as the destination wedding market. The report is 40 pages, full color and includes data in four categories: demographics and lifestyle, budgets and hiring decisions, wedding priorities, and wedding media.
The other report available is the Southern Wedding Market Report, representing couples from the U.S. South. We sliced the U.S. report into four regions, the same that the U.S. Census Bureau uses: The South, Northeast, West and Mid-West. The other three regions will be available soon.
If you're curious, the U.S. Census Bureau defines the South as Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas and Louisiana. With seventeen states represented, the South accounts for 38% of the US wedding market. The specific wedding statistics and insights into this region are pretty interesting, including the fact that the average age of Southern brides and grooms is about two years younger than the national average.
You can purchase the Offbeat/Indie Wedding Market Report directly here, the Southern Wedding Market Report directly here or purchase other unbiased wedding research reports from Splendid Insights here.