Striving means you're not there yet and may never arrive. People want to hire you for what you have done and are doing now, not for what you may someday accomplish but haven't yet.
Thursday, November 29, 2012
A Useless Marketing Phrase
If your marketing copy includes the phrase "we strive to be," delete it.
Striving means you're not there yet and may never arrive. People want to hire you for what you have done and are doing now, not for what you may someday accomplish but haven't yet.
Striving means you're not there yet and may never arrive. People want to hire you for what you have done and are doing now, not for what you may someday accomplish but haven't yet.
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For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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