Defining the "Win"

Thursday, November 15, 2012

There's been a line of thought that is unfortunately becoming increasingly prevalent in the wedding industry: "My work doesn't need to be good, I just need to sell X amount."

In my view, this is primarily driven not by greed (though in some cases it certainly is), but by fear, desperation, and seeing the world as a fixed pie rather than a bakery producing new opportunities each morning.

It is easy when the competition is cutting corners to be tempted to cut corners yourself, to sacrifice some quality, to play a needless numbers game in an attempt to "win" all while telling yourself that it's just a temporary fix. Please don't.

By focusing on excellence when everyone else is selling mediocrity, you automatically stand out. You may not be for everyone, and the masses may still go for a lesser product, but you'll attract more of the clients who don't want a dumbed down product or service. Win on your terms, not your competition's.

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