Welcome to Think Splendid! My name is Liene (pronounced Lynn) and I'm an author, speaker and consumer psychology expert specializing in the wedding and lifestyle industries. I study and consult on mindset and behavioral economics — or how people make decisions, including how they buy. In addition, my research on the millennial generation is taught as part of the MBA curriculum at three top-tier US universities. I love big cities, strong coffee, fresh flowers, and a good dinner party. This blog is a place for me to share some of my thoughts and observations on leadership, generosity, business, art, culture, and life in general.
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.