*Measuring what matters: why Klout or the number of Likes a status has aren't important. [Seth Godin]
*How fashion bloggers are cashing in. [The Guardian]
*Nike nears deal to sell Cole Haan [Financial Times]
*Can the rule-breaking font designers of three decades ago still break rules? [The Atlantic]
Noteworthy from The Splendid Collective:
*The Western U.S. Wedding Market Report is now available to purchase from Splendid Insights.
Recent wedding job postings:
Wedding Planning Intern at Engaging Events by Ali (Chicago, IL)
Event Designer at Mita Productions (Union City, CA)
Seamstress at Tears of Joy Seamstress Services (Orlando, FL)
List an opening for a wedding-related job or internship
Wedding Statistics: 72% of couples in the Western United States want to see more real weddings featured in wedding media and only 2% want to see fewer real weddings featured.
Welcome to 
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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