skip to main | skip to sidebar
Consumer Psychology and Expert Business Insight for the Wedding Industry - Think Splendid®

Sunday, November 25, 2012

Splendid Sundays Volume 111

A handful of splendid finds from around the worldwide web:

*Harry Winston has agreed to buy the diamond operations of BHP Billiton for $500 million. [Financial Times]

*Taiwan saw a 12% decrease in weddings this year from last year. [Focus Taiwan News Channel]

*More than 6000 Australians have married in Las Vegas in the last decade. [Herald Sun]

*Grace Coddington has written a memoir. [The New York Times]


Noteworthy from The Splendid Collective:

Recent wedding job postings:
Wedding Planner at Be That Bride Events (Cabo San Lucas, Mexico)
List an opening for a wedding-related job or internship

Wedding Statistics: 1 in 3 couples married last year in the Western region of the United States read wedding magazines on a weekly basis while engaged.
Posted by Liene Stevens on Sunday, November 25, 2012
Categories Consumer Behavior of Brides + Grooms, Global Business Trends, Splendid Insights, Splendid Sunday, Wedding Industry Insights, Wedding Jobs, Wedding Statistics

No comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)


consumer psychology of brides and grooms wedding business blogWelcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse
wedding marketing wedding marketing blog
wedding industry expert wedding business expertwedding expert wedding marketing expert

CONNECT: Email / Twitter / Pinterest
SUBSCRIBE: via a Reader / via Email
marketing for weddings bridal marketing bookwedding marketing bookFor millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

Buy Now on Amazon! / Read the First Chapter Free!
wedding social media wedding marketing resources wedding statistics
best wedding blogs
book club for entrepreneurs
wedding resources
wedding branding and graphic design
wedding business development wedding business advice BUSINESS
Business Development / Business Management / Global Business Trends / Wedding Business Resources

CONSUMER PSYCHOLOGY
Millennials + Gen Y / Consumer Behavior of Brides + Grooms / Consumer Psychology

MARKETING + ADVERTISING
Branding / Wedding Publicity / DIY PR / Online Advertising

LEADERSHIP
Creative Development / Personal Development / Leadership

DIGITAL + SOCIAL MEDIA
Social Media Marketing / Social Media Insights / Social Media Policies / Social Media Metrics + Analytics / Ethics + Legal Issues / Social Media Toolbox / Social Media Guidelines / SEO / Social Media Glossary

SOCIAL PLATFORMS
Blog Marketing / Twitter Marketing / Facebook Marketing / Pinterest Marketing / Google Plus Marketing / Mobile App Marketing / Online Video Marketing / Website Marketing

WEDDINGS
Wedding Marketing / Wedding Industry Insights / Luxury Wedding Marketing / Wedding Infographics / Wedding Industry News + Events / Wedding Statistics
bridal marketing wedding industry insights
 

The Splendid Collective: Think Splendid / Splendid Insights / FindAWeddingJob.com / The Wedding HR Blog / Form + Function / Live Splendid
Think Splendid® is a registered trademark of Splendid Communications. ©2006-2013 The Splendid Collective. All Rights Reserved.
The information presented on this website is for educational purposes and does not constitute legal or contracted advice.