Welcome to Think Splendid! My name is Liene (pronounced Lynn) and I'm an author, speaker and consumer psychology expert specializing in the wedding and lifestyle industries. I consult and speak on the primary areas of social influence, aesthetic and hedonistic consumption, buyer interaction, consumer socialization, lifestyle and psychographics, price perception, brand equity and brand loyalty. In other words, I study how people make decisions, and more importantly, how they buy. In addition, my research on the millennial generation is now being taught as part of the MBA curriculum at three top-tier U.S. universities. I love big cities, strong coffee and believe social media is best used as a return to old-fashioned conversations rather than a race to keep up with the next big thing. I'm also a fan of the question "why?" -- it doesn't get asked enough.
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.