The MidWestern United States Wedding Market Report is now available!
The report is 41 pages, full color and includes data in four categories: demographics and lifestyle, budgets and hiring decisions, wedding priorities, and wedding media. We sliced the U.S. report into four regions, the same that the U.S. Census Bureau uses: The South, Northeast, West and Mid-West.
The U.S. Census Bureau defines the MidWestern region of the United States as Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. With twelve states represented, the MidWest accounts for 19% of the American wedding market or nearly 1 in 5 of all couples nationwide.
You can purchase the MidWest Wedding Market Report directly here or choose from thirteen unbiased wedding research reports from Splendid Insights here.
Welcome to 
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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